How disclosure format influences user response to native advertising

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

ADVERTISING AND DISCLOSURE Advertising and Behavior Control

the state and federal governments that pay much of the cost of prescription drugs for their employees and for the poor or uninsured. An alternative to this model is to have physicians, relying on their training and experience, peer-reviewed journa l articles, and non-industry-sponsored continuing medical education, determine what medications are appropriate for their patients. Elliott argues th...

متن کامل

Native temperature regime influences soil response to simulated warming

Anthropogenic climate change is expected to increase global temperatures and potentially increase soil carbon (C) mineralization, which could lead to a positive feedback between global warming and soil respiration. However the magnitude and spatial variability of belowground responses to warming are not yet fully understood. Some of the variability may depend on the native temperature regimes o...

متن کامل

How Surfers Watch: Measuring audience response to video advertising online

For several years, Google has been analyzing television settop box data to measure audience response to specific TV ads. This paper presents how similar techniques can be applied to online video advertising on YouTube. As more and more video programming is made available online, it will become increasingly important to understand how to engage with online viewers through video advertising. Furt...

متن کامل

How stress influences the immune response.

In response to a stressor, physiological changes are set into motion to help an individual cope with the stressor. However, chronic activation of these stress responses, which include the hypothalamic–pituitary–adrenal axis and the sympathetic–adrenal–medullary axis, results in chronic production of glucocorticoid hormones and catecholamines. Glucocorticoid receptors expressed on a variety of i...

متن کامل

Online Advertising Intermediary: How Online Advertising Works?

Applying bleeding edge courses of action in advertising is always a case on the table of decision makers. In online case, lack of a practice to place right advertisement in a right time for the right user has been counted as biggest challenage. On the other hand, “ad clutter”, the key criticism on online advertising; is about to put online advertisement’s benefits away and annoying users more t...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Marketing and Marketing Research

سال: 2019

ISSN: 2074-5095

DOI: 10.36627/2074-5095-2019-3-3-208-223